What is
Outreach?
Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other
organizations, groups, specific audiences or the general public.
Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market
share. Typically non-profits, civic groups, and churches engage in
outreach. Outreach often takes on an educational component
(i.e., the dissemination of ideas), but it is increasingly common for organizations to conceive of their outreach strategy as a two-way
street. In this case, outreach is also framed as
engagement rather than simple dissemination/education. Outreach strategies are linked to the organization's mission, and define
targets, goals, and milestones.
BioLogue's Outreach
Activities include:
- Active matchmaking and science
dating
- Promotion of
competencies,
technologies and facilities located at partner institutions
- Contribution to the public
debate on contemporary topics in the biomedical field
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